Last Updated: January 15, 2026

Who we are

Cruise SML (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, subscribe to our emails, or contact us for inquiries.

By using our website, you consent to the practices described in this Privacy Policy.

Information We Collect

We may collect personal and non-personal information in the following ways:

• Personal Information You Voluntarily Provide

You may choose to provide personal information when you:

• Subscribe to our email list
• Fill out a contact or inquiry form
• Communicate with us via email

This information may include:

• Name
• Email address
• Phone number
• Any message or details you submit through a form

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• IP address
• Browser type and version
• Device type
• Pages visited and time spent on the site
• Referring website or link

This information helps us understand how visitors use our website and improve the user experience.

Use of Google Analytics

Cruise SML uses Google Analytics, a web analytics service provided by Google Inc. Google Analytics uses cookies and similar technologies to collect and analyze information about how users interact with our website.

Google Analytics may collect:

• Pages viewed
• Time spent on pages
• General geographic location (city/state level)
• Device and browser information

This data is aggregated and anonymized and is used solely to improve website performance and content. Google may use the collected data according to its own privacy policies.

You can learn more about how Google uses data by visiting Google’s Privacy Policy.

Email Communications & Kit (Email Service Provider)

If you choose to subscribe to our email list, we collect your email address and any other information you voluntarily provide.

We use Kit (formerly ConvertKit) as our email service provider to:

• Manage our subscriber list
• Send newsletters, updates, promotions, and announcements

Your information is stored securely by Kit and is never sold or shared with third parties for marketing purposes.

You may unsubscribe from our emails at any time by clicking the “unsubscribe” link included at the bottom of every email.

Contact Forms

When you submit a message through our contact form, we collect the information you provide so we can:

• Respond to your inquiry
• Provide customer service or requested information

This information is used solely for communication purposes and is not added to our email list unless you explicitly opt in.

Cookies & Tracking Technologies

Our website may use cookies and similar technologies to:

• Improve site functionality
• Analyze website traffic
• Enhance user experience

You can choose to disable cookies through your browser settings. Please note that disabling cookies may affect how certain features of the website function.

How We Use Your Information

We may use the information we collect to:

• Operate and maintain our website
• Respond to inquiries and customer requests
• Send email communications to subscribers
• Improve our services, content, and user experience
• Analyze website usage and trends

Sharing of Information

• We do not sell, trade, or rent your personal information to third parties.
• We may share information only with trusted service providers (such as Google Analytics and Kit) who assist us in operating our website and conducting our business, provided they agree to keep this information confidential.
• We may also disclose information if required by law or to protect our rights.

Data Security

We take reasonable administrative and technical measures to protect your personal information from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet or electronic storage is 100% secure.

Your Rights & Choices

You have the right to:

• Opt out of email communications at any time
• Request access to or deletion of your personal information
• Contact us with questions or concerns about your data

To make a request, please contact us using the information below.

Third-Party Links

Our website contains links to third-party websites (Booking Central for booking your reservations and Rental Boat Safety). We are not responsible for the privacy practices or content of those external sites. We encourage visitors to review the privacy policies of any third-party sites they visit.

Children’s Information

Cruise SML does not knowingly collect personal information from children under the age of 13. If you believe a child has provided personal information on our website, please contact us and we will promptly remove it.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be reflected on this page with an updated “Last Updated” date.

Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please contact us:

Cruise SML
Email: john@cruisesml.com
Website: https://cruisesml.com